Published On: Mon, Sep 16th, 2019

PAPIER.COM: New investment for millennials’ stationery favourite funds US expansion | City & Business | Finance


Founded in 2015 in London by chief executive Taymoor Atighetchi, the on-demand, lifestyle brand is forecasting a £15 million turnover this year thanks to its in-house collections along with design and fashion circle collaborations. These include more recent ones with Disney and House of Holland and expansion of other tie-ups with the likes of the Victoria and Albert Museum. 

Now selling in 38 countries and employing 55 in the UK, the majority women, new categories such Papier’s photo book, framed prints and time-saving, imaginative wedding stationery account for 50 per cent of sales.  

During the back-to-school/back-to-work surge Papier sells a notebook or diary every two minutes. 

Venture capital house Beringea led the latest funding round joined by existing investors Goop-backer Felix Capital and Innocent drinks founders JamJar Investments. 

With Papier’s US sales growing 40 per cent a month, “the new investment enables us to build a strong community there through marketing, social media and events as well as launching new partnerships,” explains chief executive Atighetchi, once Portobello Market’s youngest antiques dealer who had the brainwave for Papier while a management consultant. 

New designs with Disney and an updated collection with sustainable luxury brand Mother of Pearl, whose whimsical designs have done well with Papier, are among its Christmas plans. 

“We are a tech business where layers of digital and traditional come to life. It’s not all What’s App and emails now,” says Atighetchi.

www.papier.com



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