Published On: Mon, Jan 13th, 2020

Asda store closures: Food counter to shut in 150 stores across UK – are you affected?

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The supermarket giant, Asda, is to close its in store meat and fish counters across the country. The plans reveals the counters will be replaced with a ‘Food for Now’ section which will sell hot food. What stores will be affected?

The supermarket is planning more partnerships with well known brands and has also trialled a ‘food court’ feature in a branch in Edinburgh.

This will follow on from the partnership with Just Eat which is in place in 50 stores, giving customers the option to shop the new ranges through the trials.

The supermarket chain said a shift in customer behaviour meant there was room for them to adapt.

They explained pre-packed meats and fish have become more popular with customers.

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Elizabeth Ruddiman, senior manager of Food for Now, said: “The success of our counters trials last year shows there is a demand for an offer which is better aligned with our customers’ lifestyles.

“The popularity of our sushi concessions and international cuisine, along with ‘Food for Now’ options shows there has been a shift in customer behaviour and there is a need to provide a greater choice in our stores.

“The trials were well received by both colleagues and customers in 2019 and will be used to inform our rolling programme of counter innovation from February onwards.

“We will be trialling a number of exciting options, which will see Asda partner with new and innovative brands, as well as popular favourites, to provide a better experience for our customers.

Although there are no job losses in connection to these changes, the supermarket is in consultation over other potential job losses.

An email sent to GMB Union Members, seen by the Manchester Evening News, said 2,832 staff in “admin, cash office, personnel and regional gatekeepers are at possible risk of redundancy.”

It said: “Asda has put forward proposals to reduce the number of back office tasks from 96 to 47 tasks.”

Unrelated to the counter closures, the email said the possible job losses are a result of “continuing rise of card payments over cash, centralisation of tasks, HRSS and the moves from paper to digital.”



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